Tobi Efunnowo is a Creative Director and Writer with 7 years of experience helping brands and individuals express their value through strategy, storytelling, and design.

He is the Founder of The Unruly Group, a creative ecosystem made up of Studio Unruly (a design and strategy studio), Get Unruly (a media platform documenting Black lifestyle and culture), and The Unruly Shop (an e-commerce platform for cultural goods). Through these platforms, Tobi builds work that is culturally grounded, creatively sharp, and strategically sound.

He has worked with brands like Spotify, Crocs, Pocket, Jameson, Chivas, Garmspot, and Streetsouk, delivering standout brand identities, campaigns, and content experiences. Beyond client work, he shares insights on branding, creativity, and leadership, inviting others to think clearly, move with intention, and create work that lasts.